Creating of a new media-project from start-up stage incuding recruitment, concept. Areas of responsibility: - sales frame - distribution system - financial planning - budget optimization - promotion, marketing, PR Achievements: circulation growth (from 1000 copies to 4500); sales growth 80% per year, largest advirtisers of the region. Impressive growth of brand awareness. Minimal expenses for marketing with maximum results.

The Agency: 19 offices on the territory of the RF, staff size – 80 prs, turnover of 2007/2008 – 55/100 RUR mln. Responsibilities: - to build a Moscow office of the Agency; - to build the Agency itself as a legal subject and a competitive associated company; - to develop and to promote the new company and its services; - to create a New Business Dept, to draw a plenty of custom; The Agency's Services: merchandising, promo, special events, marketing consultance. The Agency's clietns: P&G, Bonduelle, Nestle Waters, Barrier, The Moscow Central Telegraph, an exclusive contract with Azbuka Vkusa chain stores, etc.

General task: promoting of the Region and the Governor’s images through the federal information realm. Local tasks: - promoting of the National Projects’ results for the Region’s population; - developing of the PR strategy for the Regional PR Administration; - creating of the strategic and tactical plans of informational confrontation as well as anti-recessionary and anti-conflict recommendations for the Regional Government.

Selection of contractors, professional supporting of tenders and pitches (outdoor, media, event-marketing). Planning of budgets and their grounds for the head-office as well as project management, marketing analytics, corporate newsletter management. Media relations (via agencies), ad campaigns in the territory of RF, Belarus and the Ukraine. Funds management (2 000 000Eur/per project and more).

Creating of a short term workgroup, preparing of the Bulletin issuing: executing of the tender, planning of the cost estimations and implementing of the project. Dealing with companies and state institutions to attract them to participate: - RAO EES - GidroOGK - Hewlett Packard - Nestle - Finance Academy - Rosatom - Euromed - Solway Pharma - etc. Diplomatic Embassies: - Germany - France - USA - EuroCommission Distribution of the Bulletin: G8 memebers, heads of state ministries and depts, their under-secretaries, ICC Russia member companies, mass-media chief editors. Participating in ICC worldwide, ICC Russia heads and President Putin meeting to pass ICC annual appeal (http://www.iccwbo.ru/)

Clients: LUKOIL, Teboil, Siemens, SONY, Scarlett, Johnson & Johnson, Aventis, ICOPAL, Yarpivo, FinnCrisp, ROCOLOR, Rusinchim Responsibilities: starting from the “zero point" (strategy of developing inside the whole company, business-planning, recruitment). PR-projects as a part of ad-campaigns, PR-strategy as a part of strategic marketing plan. PR-projects on TV (product placement, special programms). Examples of the projects implemented: LUKOIL: PR-support for the brand’s special projects (auto-sport, drag-racing) SONY (tender): one-brand-exhibition (creating of the concept, planning incl. financial, selecting of subsuppliers for territory development, promo personal’s selecting and training), head of the group Scarlett (tender): PR strategy&support; product placement on the ‘1st’ TV Channel (‘Pole Chudes’ programm); support on the ‘Brand Of the Year’ marketing contest – 3d place; head of the group ICOPAL: PR support (MM printed); creating and distributing of press-releases; head of the group Yarpivo: PR and BTL support for the brand performance at MK-Festival (Moscow, Luzhniki); head of the group FinnCrisp: creating and placing of texts in “glossies”; head of the group Aventis: (tender) creating of the PR-strategy; PR-support for the brand promoting; pan-Russian contest game for customers.

History, Historian & Interpreter

TRIZA, student